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Paytm is India’s largest mobile payments and commerce platform. It started with online mobile recharge and bill payments and has an online marketplace today. Paytm is the consumer brand of India’s leading mobile internet company One97 Communications. One97’s investors include SoftBank, SAIF Partners, Alibaba Group, Ant Financial (Alipay) and Mediatek.

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In February 2017, Paytm launched its Paytm Mall app, which allows consumers to shop from 1.4 lakh registered sellers.Paytm Mall is B2C model inspired by model of China's largest B2C retail platform TMall. For 1.4 lakh sellers registered, products have to pass through Paytm-certified warehouses and channels to ensure consumer trust. Paytm Mall has set up 17 fulfillment centers across India and partnered with 40+ couriers. Paytm Mall raised $200 million from Alibaba Group and SAIF Partners in March, 2018. In May 2018, it posted a loss of approximately Rs 1,800 crore with a revenue of Rs 774 crore for financial year 2018. Additionally, the market share of Paytm Mall dropped to 3 percent in 2018 from 5.6 percent in 2017.